Partner fit
Assess the audience, promotional method and market before introducing an offer.
Affiliate Marketing
Build partnerships around a defined outcome.
Match advertiser goals with relevant publishers. Agree traffic permissions, conversion definitions and commercial terms before launch.
Commercial alignment
Choose CPA, CPL, CPS or revenue share against a clearly defined action.
Quality at every stage
Review creative, validate conversions and use performance evidence to inform expansion.
Define it before
you launch it.
Share your audience, market and desired action. The campaign plan should make permissions, measurement and commercial terms clear.